Pricing
The three questions that decide whether you can raise prices
Most price-rise decisions are made on nerve. These three questions turn it into something you can actually reason about.
Pricing
What a discount actually costs, and why the number surprises people
A ten per cent discount does not cost ten per cent. Working through the arithmetic changes how most people feel…
Pricing
Why discounting is usually a pricing problem
Heavy discounting is rarely a sales-discipline failure. More often it is the visible symptom of a price that was never…
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